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Ethical Eats brand refresh and packaging

We were approached by two talented ladies in the financial industry with the goal of creating a financial literacy program to help teach young South Africans the how, what, why, and everything else about money. We created a brand identity that paints money in a fun and approachable way.

Financial education
made simple.

The pencil, symbolising knowledge, and the graphs from banking merge to create the Smart Path brandmark.

Logo concept

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Get in touch if you want
something similar! 

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